IT consultancy specialising in e-commerce solutions, website & software development, network & security system
installations and IT support
Based in Wallingford, Oxfordshire
Services
Shopify E-Commerce Solutions
Certified Shopify partner, building integrated e-commerce systems enabling seamless online sales, efficient inventory management, and unified in-store point-of-sale functionality
Bespoke Website Design & Development
Responsive, user-focused websites designed and built to align with brand identity, enhance engagement, and support long-term business goals
Network & Security System Installations
Installation and maintenance of secure networks, surveillance/alarm systems, and CCTV for both residential and commercial environments
Comprehensive IT Support Services
General IT support services covering software & hardware troubleshooting, system setup, upgrades, monitoring, and ongoing maintenance
Web Application Development
Custom web applications developed to support daily business operations, streamline digital workflows, and enhance overall efficiency
Projects
City Auto Paints
City Auto Paints required a bespoke e-commerce website together with an updated in-store point of sale
system. A fully integrated solution was developed using Shopify, creating a unified platform that
connected
online and in-store operations while streamlining inventory management, sales tracking, and accounting
through direct integration with Xero.
In addition to the e-commerce and point of sale solution, City Auto Paints also required upgrades to their
network and CCTV systems. These enhancements improved overall security, reliability, and operational
efficiency across their business infrastructure.
Franklin Fitch
Franklin Fitch, a recruitment firm, required a bespoke internal web application to give staff
clear and concise access to vacancy information. To meet this need, a custom application was
developed with a split UI, presenting granular vacancy details in a structured table alongside an
interactive map.
This dual-view approach enabled recruiters to quickly interpret key information while simultaneously
understanding the geographical context of each role.
The UI mock-ups for the app was designed in Figma, and Vue.js was used to build the frontend.
Marilyns
Marilyn's Nightclub required a significant update to their outdated website, which also lacked effective
SEO. The new website was designed to be fully responsive, featuring full-screen header imagery on each
page to showcase the club’s professional photography.
A custom backend was developed to allow the owner to
easily add and remove upcoming events, ensuring the site remained current and engaging.
Shopify Apps
POSify: Custom POS Fields
Shopify POS can't capture customizations, personalizations, special requests or made-to-order details out
of the box — POSify fixes that. Create custom fields for POS products and carts — perfect for engravings,
embroidery, custom apparel, jewellery, photography and more. Set conditional field rules, required field
alerts, capture post-purchase data, and view everything in Shopify Admin, receipts & invoices. Optionally
charge fees per option — increase your average order value directly from POS.
POSify was developed for the Shopify app store using React.js.
MetaSeek: Advanced POS Search
Shopify POS only searches product titles and SKUs — if your store uses part numbers, account numbers, or
internal codes, staff are left guessing. MetaSeek fixes that. Connect any metafield to POS search so staff
can instantly find the exact product, variant or customer and add them to the cart in seconds. Works with
manufacturer part numbers, internal SKUs, customer account numbers, loyalty IDs and more. Always in sync
with your Shopify data. Faster checkouts, fewer mistakes, smoother workflows.
MetaSeek was developed for the Shopify app store using React.js.
About
Joe Morgan
I founded 21Orange in 2013, initially creating websites for friends and family in my
spare time. Over the past decade, I have worked with a variety of businesses and charities across the UK,
designing and delivering a range of bespoke technology solutions.
After graduating with a First-Class degree in Computer
Science in 2017, I began my career at a FinTech company focused on private market investments, working as
their Lead Frontend/UI Engineer
specialising in React.js development. I later transitioned into network engineering, serving as Principal
Engineer at a cyber security company catering to high-net-worth individuals and their organisations.
As Principal Engineer I oversaw the design, implementation, and support for highly
performant and secure networking and IT systems across commercial, residential, and maritime environments.
These experiences have helped me develop a broad skill set and a practical
understanding of how technology supports growing businesses and high-net-worth individuals.
I take great pride in delivering bespoke, high-quality technical solutions, building long-term relationships
with the organisations and people I support.
Get In Touch
Please fill in the form below if you'd like to get in touch - I'll respond by email or phone within 24 hours: