
How You Doing? was a social action campaign created by me and 4 others whilst taking part in the
Uprising
Leadership
Programme.
The aim of the campaign was to tackle the stigma surrounding mental health, by targeting the
friends and family members of the people suffering with mental health issues, and attempting to
give them the tools and the confidence to spark those important conversations with their loved
ones.
To aid the campaign, I created a website that allowed users to take a pledge to ask one of their
friends how they were really feeling that week. I also created a friendly logo and a pack of
pledge cards,
all of which we used to pitch the campaign idea to a panel of campaigners and organisation
leaders fighting for social change.